We are working hard to not only change ourselves, but to reshape our industry. Our Mission is to make decisions easier and our customers' lives better. Our five Strategic Priorities define our focus, and our strong track record as a trusted financial services provider has set us up for a successful future.

To achieve our Mission, we set out our five key areas of focus, narrowing our priorities to those that will strongly position us to transform Fieldia into a digital, customer-centric market leader, creating significant value for our customers, employees, and shareholders: 

Portfolio optimization

We are actively managing our capital to ensure we can deliver the best returns and cash generation possible, while reducing risk and volatility. 

Expense efficiency

We are getting our cost structure into fighting shape and simplifying and digitizing our processes to position us for efficient growth. 

Accelerating growth

We are accelerating growth in our highest potential businesses, including Asia, Global WAM, global behavioural insurance, and group benefits all over the world  

Digital customer leader

We are putting customers first and improving how our customers interact with us to ensure we exceed their expectations and we are using digitization and innovation to do so.  

High-performing team

Fostering a culture that is inclusive, engages every employee, and makes our company a compelling place for talented people to join and build their careers is foundational to the success of our transformation.